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Functional innovation of destination marketing system
Wu, Hong(武红); Li Fei; Gu Shuzhong
Source PublicationICSESS 2011 - Proceedings: 2011 IEEE 2nd International Conference on Software Engineering and Service Science ; 2011 IEEE 2nd International Conference on Software Engineering and Service Science, ICSESS 2011 ; ICSESS 2011 - Proceedings: 2011 IEEE 2nd International Conference on Software Engineering and Service Science ; 2011 IEEE 2nd International Conference on Software Engineering and Service Science, ICSESS 2011
2011
Source PublicationICSESS 2011 - Proceedings: 2011 IEEE 2nd International Conference on Software Engineering and Service Science ; 2011 IEEE 2nd International Conference on Software Engineering and Service Science, ICSESS 2011 ; ICSESS 2011 - Proceedings: 2011 IEEE 2nd International Conference on Software Engineering and Service Science ; 2011 IEEE 2nd International Conference on Software Engineering and Service Science, ICSESS 2011
Corresponding AuthorWu, Hong(武红)
Conference DateJuly 15, 2011 - July 17, 2011
Conference PlaceBeijing, China
Publication Place445 Hoes Lane - P.O.Box 1331, Piscataway, NJ 08855-1331, United States
PublisherIEEE Computer Society
Funding OrganizationIEEE Beijing Section; IEEE China Council and Beijing University of Technology; Beijing University of Posts and Telecommunications; The Hong Kong Polytechnic University; Andhra University
AbstractWith the development of information and internet, traditional tourism is promoted through informationization, then Destination Marketing System (the abbreviation is DMS) appeared. DMS, different from general tourism electronic commerce (the abbreviation is e-commerce) websites, is comprehensive application of regional tourism e-commerce. From technical level, it enhances informationization and standardization of tourism destination. From tourism industry service level, information flow improves service quality of tourism industry due to all kinds of tour enterprises' participation in DMS. From marketing level, overall marketing level is advanced because of real-time docking of network marketing and traditional marketing. This paper analyzes functional innovation of DMS from three aspects, namely basic function, extended function and advanced function in order to show its importance in tourism marketing. In the next few years, we should promote DMS's construction according to the general framework of the golden tourism project in China. We should take full advantage of the best opportunity that Chinese tourism industry catch up with international tourism industry. We should promote development of traditional tourism through informationization.
KeywordDiamonds Electronic Commerce Industry Innovation Software Engineering
Indexed ByEI
Language英语
Document Type会议论文
Identifierhttp://ir.igsnrr.ac.cn/handle/311030/6166
Collection研究生部
Corresponding AuthorWu, Hong(武红)
Recommended Citation
GB/T 7714
Wu, Hong,Li Fei,Gu Shuzhong. Functional innovation of destination marketing system[C]. 445 Hoes Lane - P.O.Box 1331, Piscataway, NJ 08855-1331, United States:IEEE Computer Society,2011.
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