IGSNRR OpenIR
Analysis of Spatial Characteristics of Digital Signage in Beijing with Multi-Source Data
Zhang, Xun1,2; Ma, Guangchi1; Jiang, Li3; Zhang, Xiaohu3; Liu, Ying1; Wang, Yuxue1; Zhao, Conghui1
2019-05-01
Source PublicationISPRS INTERNATIONAL JOURNAL OF GEO-INFORMATION
ISSN2220-9964
Volume8Issue:5Pages:16
Corresponding AuthorJiang, Li(jiangli_cn@foxmail.com)
AbstractDigital signage is an important medium for urban outdoor advertising. Understanding the spatial distribution characteristics and factors that influence the site of digital signage are conducive to the efficient, standardized, and sustainable development of digital signage. The outdoor commercial digital signage within the Sixth Ring Road in Beijing is taken as the research object, and social network check-ins, housing prices, traffic network centrality and the mount of commercial facilities are considered factors that influence digital signage. The spatial distribution characteristics of digital signage are studied by using point pattern analysis methods. Moreover, we use three spatial clustering algorithms to study the hierarchical spatial characteristics of digital signage and test the effectiveness of the results. In addition, the factors that influence the distribution of digital signage are analyzed by Spearman correlation analysis. The results indicate that (1) the digital signage in Beijing generally presents a relatively concentrated distribution with centrality and forms an obvious gathering area and the agglomeration centers are mainly concentrated in the core parts of the central business district (CBD). (2) Digital signage is categorized into three groups, the traffic-oriented, the population-oriented, and the market-oriented. In addition, the spatial distribution of digital signage is consistent with the historical urban development of Beijing. (3) The social network check-ins with dynamic population characteristics had the highest correlation with the operation cost of digital signage. The spatial characteristics of digital signage evaluated in this study can effectively enhance the sustainable management of digital signage and provide a reference for research of the sustainable allocation of digital signage resources.
Keyworddigital signage spatial distribution geosocial check-ins point pattern analysis
DOI10.3390/ijgi8050207
WOS KeywordPATTERN
Indexed BySCI
Language英语
Funding ProjectSupport Project of High-level Teachers in Beijing Municipal Universities in the Period of 13th Five-year Plan[CIT TCD201904037] ; Humanities and Social Science on Youth Fond of the ministry of Education[15YJCZH224] ; China Postdoctoral Science Foundation[2017M620885] ; Opening Fund of Capital Circulation Industry Research Base[JD-YB-2017-010]
Funding OrganizationSupport Project of High-level Teachers in Beijing Municipal Universities in the Period of 13th Five-year Plan ; Humanities and Social Science on Youth Fond of the ministry of Education ; China Postdoctoral Science Foundation ; Opening Fund of Capital Circulation Industry Research Base
WOS Research AreaPhysical Geography ; Remote Sensing
WOS SubjectGeography, Physical ; Remote Sensing
WOS IDWOS:000470965400008
PublisherMDPI
Citation statistics
Cited Times:1[WOS]   [WOS Record]     [Related Records in WOS]
Document Type期刊论文
Identifierhttp://ir.igsnrr.ac.cn/handle/311030/58778
Collection中国科学院地理科学与资源研究所
Corresponding AuthorJiang, Li
Affiliation1.Beijing Technol & Business Univ, Sch Comp & Informat Engn, Beijing Key Lab Big Data Technol Food Safety, Beijing 100048, Peoples R China
2.Chinese Acad Sci, Inst Geog Sci & Nat Resources Res, Key Lab Resources Utilizat & Environm Remediat, Beijing 100101, Peoples R China
3.Nanjing Agr Univ, Natl Engn & Technol Ctr Informat Agr, Nanjing 210095, Jiangsu, Peoples R China
Recommended Citation
GB/T 7714
Zhang, Xun,Ma, Guangchi,Jiang, Li,et al. Analysis of Spatial Characteristics of Digital Signage in Beijing with Multi-Source Data[J]. ISPRS INTERNATIONAL JOURNAL OF GEO-INFORMATION,2019,8(5):16.
APA Zhang, Xun.,Ma, Guangchi.,Jiang, Li.,Zhang, Xiaohu.,Liu, Ying.,...&Zhao, Conghui.(2019).Analysis of Spatial Characteristics of Digital Signage in Beijing with Multi-Source Data.ISPRS INTERNATIONAL JOURNAL OF GEO-INFORMATION,8(5),16.
MLA Zhang, Xun,et al."Analysis of Spatial Characteristics of Digital Signage in Beijing with Multi-Source Data".ISPRS INTERNATIONAL JOURNAL OF GEO-INFORMATION 8.5(2019):16.
Files in This Item:
There are no files associated with this item.
Related Services
Recommend this item
Bookmark
Usage statistics
Export to Endnote
Google Scholar
Similar articles in Google Scholar
[Zhang, Xun]'s Articles
[Ma, Guangchi]'s Articles
[Jiang, Li]'s Articles
Baidu academic
Similar articles in Baidu academic
[Zhang, Xun]'s Articles
[Ma, Guangchi]'s Articles
[Jiang, Li]'s Articles
Bing Scholar
Similar articles in Bing Scholar
[Zhang, Xun]'s Articles
[Ma, Guangchi]'s Articles
[Jiang, Li]'s Articles
Terms of Use
No data!
Social Bookmark/Share
All comments (0)
No comment.
 

Items in the repository are protected by copyright, with all rights reserved, unless otherwise indicated.