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Attractive Model and Marketing Implications of Theme Shopping Tourism Destination
Liu J. M.; Wang R.
出处Chinese Geographical Science
2010
20
6
562-567
关键词Theme Shopping Tourism Destination Attractive Model Utility Function Tourism Marketing Hong-kong Satisfaction
英文摘要This paper discusses the definition and connotation of Theme Shopping Tourism (TST) destination, and reveals the attractive distance of TST destination based on the utility function derived from the supposed demand function. An attractive model is deduced. According to this attractive model, it is can be known that the attractive distance is related to the price difference of the theme commodities between TST destination and tourist origin place, the average expenditure of transport, the demand elasticity of price, the actual price of sightseeing spot, the critical price that a tourist will afford, the number of nights that a tourist stays on the TST destination and the price level of accommodation in the TST destination. The change mechanism of attractive distance of TST destinations is revealed in this paper, and implications on TST marketing are put forward. First, theme commodities should be luxuries. Second, lower price is the primary pulling factor of theme shopping tourism. Third, the route combining with sightseeing spots is beneficial to shopping tourism. At last, TST development is one way of rejuvenating the falling destinations.
收录类别SCI
语种英语
ISSN号1002-0063
文献类型SCI/SSCI论文
条目标识符http://ir.igsnrr.ac.cn/handle/311030/23475
专题历年回溯文献
推荐引用方式
GB/T 7714
Liu J. M.,Wang R.. Attractive Model and Marketing Implications of Theme Shopping Tourism Destination. 2010.
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